Jamie Sellers
Record Producer. Songwriter. A&R Consultant.
Six UK number one singles. Two number one albums. Over 100 million streams. Twenty years in rooms most people never see. Here’s how a guitar shop on Denmark Street turned into a career built on other people’s records.
Glasgow to Denmark Street
I grew up in Glasgow and studied Applied Music at the University of Strathclyde, graduating in 2009 as a first study vocalist. Through university I was playing constantly — original bands, solo shows, and Saturday nights fronting a seven-piece wedding and function band. I moved to London the week after graduating, chasing a career as a singer-songwriter.
To pay the bills I got a job at Macari’s on Denmark Street — Tin Pan Alley, the historic home of London’s music trade — selling guitars. I served Amy Winehouse, Paul McCartney, Noel Gallagher and Lily Allen across that counter, and started building the connections that would actually launch my career. Just not the one I’d planned.
An accidental start
In 2010 I was asked to produce a track for a Big Brother contestant, commissioned by Heat magazine — then the biggest celebrity title in the country. I had never produced a record in my life. I said yes anyway. It went to number 22 in the UK charts.
That one credit changed the direction of everything. I stopped chasing a career in front of the mic and started building one behind the desk.
Learning the trade
In 2011 I joined Baby Girl Music, a small artist development company and studio in central London founded by writer/producer Laurence Hobbs. That’s where I actually learned the job — I left the guitar shop behind and worked in the studio full time. Not long after, I signed my first publishing deal with a small boutique publisher, Galactic Music, which opened the door to writing camps, pitching sessions, and the publishing side of the business. Most of the relationships I still rely on today were built in that period.
Going independent
When my deal with Galactic came to an end, I moved to Essex and went fully independent, founding Run Wild Music in 2016. I built my own studio complex and ran it for seven years with a small team of junior producers, offering production, recording and songwriting to artists and writers from across the pop spectrum. That’s where I built my reputation as one of the UK’s leading writer-producers.
In 2018 I produced Megan McKenna’s UK number one country album. In 2019 I produced the title track for the film adaptation of Caitlin Moran’s How To Build A Girl, starring Paddy Considine and Beanie Feldstein.
The streak
In 2020 I was brought in to produce the third of LadBaby’s charity Christmas singles, featuring Ronan Keating. It went to number one — my first UK number one single. I went on to produce two more number ones with LadBaby, the second featuring Elton John and Ed Sheeran, and then a further Christmas number one with the social media collective Creator Universe. That run made me the only producer in history to produce four consecutive UK Christmas number one singles.
Alongside that, I’ve had a second UK number one album and a number one album in Japan. And for the last ten years, I’ve also taught production at degree and masters level, at institutions including the Academy of Contemporary Music and Waterbear.